SELP digital breaks new ground with Airbus by rolling out its new employee benefits platform
SELP Digital is proud to announce the launch of its brand-new employee benefits app for Airbus. After an unsuccessful call for tender, Airbus was looking for an agile and innovative partner to meet its needs: Build a benefit solution that offers the highest discounts on brands gift cards, with unified financial flows. SELP Digital has set up a groundbreaking solution built around three levels of service:
- The highest discounts on the market for the most demanded brands
- A local solution with premium discounts at merchants in the city of Toulouse
- A back office for detailed analysis of the programme’s performance.
All 18 000 plus employees can access the app and enjoy incredible perks at the flick of their fingers.
Key figures
- Number of users: more than 18 000
- Average shopping basket: 88 €
- Number of Gift Cards bought on the platform: 75 300
- Average grant per beneficiary per year: 183 €
A solution that solves major needs for Airbus
For Airbus, this platform represents a unique opportunity to reward and retain its workers. By offering the best discounts on the market, Airbus benefits department is delivering on its promise to provide benefits to employees in a context of inflation.
By consolidating all gift card options into a single platform, through a 100% digital customer journey, it becomes much easier for employees to access and manage their rewards. This streamlined approach simplifies the process for employees, who can use the platform as their year-round shopping destination.
A full control and analysis of the data of their employees, the preferred brands, the amount of gift cards used and in which places, which events to promote…
Of course, the platform natively integrates grants solutions for employees (URSSAF events, etc.).
Benefits for Retailers:
To be on the SELP incentive platform for Airbus offers an unprecedented opportunity to access one of the largest communities of workers in France. With over 20,000 Airbus employees, participating retailers will benefit from a vast potential target market and drive traffic to their shops and websites.
In a world driven by data, this platform also represents an opportunity for brands to capture aggregated and anonymised data, enabling them to find out their market share and average gift card baskets compared with their competitors. Retailers need to capture market shares on these platforms.
Being featured on a benefits platform with such high traffic is an excellent opportunity for retailers to stand out from competitors while driving sales and customer engagement.
Find more services on our incentive and rewards services.
